2019: Lamoiyan Corporation’s Licealiz rolls out Kilusang Kontra Kuto Year 4
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| Students of Labangon Bliss Elementary School in Cebu City get their hair washed at the Licealiz’s Kilusang Kontra Kuto Year 4 shampoo activity that aims to fight head lice infestation.Add caption |
I was invited again by Lamoiyan Corporation's Licealiz Kilusang Kontra Kuto. Unfortunately, I wasn't able to witness the said campaign myself but I sent my sister as my representative in order to show my support for this yearly campaign. The said campaign was held at Labangon Bliss Elementary School. If you have read my previous post about this then you already know what this campaign is all about and if not, here's a detailed post to give you an idea about this.
Lamoiyan Corporation’s Licealiz Head Lice
Treatment Shampoo rolls out Kilusang Kontra Kuto (KKK) Year 4, a yearly nationwide
shampooing activity in its commitment to battle head lice infestation or
pediculosis and eliminate the social stigma associated with it.
In partnership with the Department of
Education (DepEd), Lamoiyan Corporation is visiting 30 schools nationwide and
targets to shampoo around 6,000 head lice infested students. Sample sachet
products will also be distributed within the surrounding communities through
this activity.
Among the cities included in Licealiz
Kilusang Kontra Kuto Year 4 in Visayas is Cebu City where they will do
educational talks about head lice and free shampooing activity in different
schools.
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| Family Doctor Dr. Osee Bryce Amac lectures about head lice infestation proper prevention and misconceptions to the parents, students, and teachers of Labangon Bliss Elementary School in Cebu City as part of the Kilusang Kontra Kuto Year 4. |
Contrary to popular belief, the persistent
ailment does not only affect children or people who do not practice good
hygiene. Through this year’s campaign, Lamoiyan Corporation aims to emphasize
that pediculosis can happen to any people regardless of hair length, gender, age,
and even social class.
“For the past years, Lamoiyan was able to
raise awareness and debunked misconceptions surrounding pediculosis by
spreading the correct information. Head lice infestation can occur to anyone
and, hopefully, people would start helping affected individuals rather than
discriminating because it is a concern that has a solution,” shared Lamoiyan
Corporation Marketing Director Ruby Rose Cavestany.
Lamoiyan Corporation’s Licealiz Head Lice
Treatment Shampoo initiated in 2016 the Kilusang Kontra Kuto, a coalition that
has been battling head lice infestation nationwide for a kuto-free Philippines.
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| Students of Labangon Bliss Elementary School are all smiles and excited as they wait for their turn during the shampooing activity. |
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| Students read Licealiz’ Si Kathy at ang Kutostrophe story and coloring book after having their hair washed. |
Now on its fourth year, Lamoiyan has
partnered again with industry leaders such as DepEd, Drugstores Association of
the Philippines (DSAP) and Mommy Bloggers Philippines to further spread the
correct information about pediculosis and widely reach the grass roots.
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Members of Mommy Bloggers Philippines join
the Kilusang Kontra Kuto Year 4 in Labangon Bliss Elementary School, Cebu City
together with Dr. Osee Bryce Amac and Licealiz Assistant Brand Manager Cristina
Martinez. (I wish I was there though, I miss my fellow momshies!)
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Lamoiyan Corporation is inviting everyone
to join their fight against head lice and be part of the Kilusang Kontra Kuto
Year 4. To know more about the activities of Kilusang Kontra Kuto, visit www.facebook.com/licealiz.
I am looking forward for the Year 5 campaign and I hope I can attend next time. :)
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